Ripples “Rip Into It”
Unleashing the crunch. Ruling the snack game.
In 2021, the "Rip Into It" campaign for Ripples chips was developed to maintain momentum from the brand's packaging refresh and further establish it as the #1 “real potato” chips brand in the Caribbean. The campaign brought the product's personality to life, making it fun, relatable, and full of positive energy across both online and offline platforms. The result was a highly engaging, vibrant campaign that solidified Ripples' leadership in the local chip market.
Client
Sunshine Snacks
Year
2021
Role
Creative Director,
Lonsdale Saatchi & Saatchi
Challenge
Develop a cohesive messaging and strategy across all platforms to strengthen Ripples' market position.
The challenge was to maintain the momentum from the packaging refresh and continue positioning Ripples as the #1 “real potato” chips brand in the region, while building a strong, relatable brand identity.
Goal
Create an engaging and memorable campaign to enhance brand awareness and consumer connection.
The goal was to highlight the fun and lively personality of Ripples chips, ensuring the brand’s leadership in the chip and snack category through a quirky, energetic campaign that resonated with consumers both online and offline.
Result
Successfully delivered a dynamic 360-degree campaign that increased brand recognition and strengthened consumer loyalty.
The “Rip Into It” campaign brought the chips to life through fun, relatable characters, resulting in heightened engagement across multiple channels and reinforcing Ripples’ position as the leading chip brand in the Caribben.
A 360-degree strategy bursting with personality, energy, and fun.
