A New Way To Chill
Refreshing Taste, Vibrant Flavours.
Recognition: 2 ADDY Awards
ANGOSTURA® Chill introduces new flavours and a sleek design to elevate the Ready to Drink market, targeting both seasoned fans and newcomers.
Services
Client
ANGOSTURA® Chill
Year
2021
Role
Creative Director,
Lonsdale Saatchi & Saatchi
Challenge
Reimagining ANGOSTURA® LLB's image to compete in the growing RTD and LNA segments while maintaining its core identity.
Expanding beyond its traditional flavour, ANGOSTURA® Chill aimed to capture market share in the evolving RTD and LNA segments, necessitating a fresh look and name to encompass its expanded range.
Goal
To establish ANGOSTURA® Chill as a frontrunner in the RTD market, appealing to both loyal consumers and new demographics.
The objective was to introduce ANGOSTURA® Chill as the epitome of refreshment, offering innovative flavours while staying true to the brand’s legacy. Through strategic branding and targeted marketing, the goal was to solidify ANGOSTURA® Chill’s position as a go-to choice for consumers seeking quality and variety in their RTD beverages.
Result
ANGOSTURA® Chill emerged as a standout player in the RTD market, delighting consumers with its refreshing taste and diverse flavour options.
Following the launch, ANGOSTURA® Chill is poised to make waves in the RTD market, attracting both loyal fans and curious newcomers with its vibrant flavours and stylish design. The success of the “A New Way To Chill” campaign marks a significant milestone for ANGOSTURA® Chill, reaffirming its status as a leader in the ever-evolving world of ready-to-drink beverages.
