Great Taste Is Timeless

Heritage Revival: Angostura's Tribute to Trinidad & Tobago

Recognition: 6 ADDY Awards including Best In Show

Celebrating heritage and unity through a 360 campaign, Angostura's TV ad became a viral symbol of national pride.

Services

TV Commercial

Client

ANGOSTURA®

Year

2017

Role

Brand Experience Director, Set Designer,

Lonsdale Saatchi & Saatchi

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Challenge

For nearly 200 years Angostura has played a part in the landscape of Trinidad and Tobago. To reconnect with audiences we needed to create a campaign celebrating this unique partnership of citizens.

The challenge for the House of Angostura was to reconnect with the people of Trinidad & Tobago and celebrate its deep-rooted heritage that spans over centuries. With a legacy dating back to 1824, Angostura wanted to reinvigorate its place in the hearts and minds of the community, acknowledging its role through the nation’s history, both in times of prosperity and adversity. This campaign aimed to showcase the evolution of the brands under the House of Angostura umbrella while paying homage to the rich history and vibrant culture of Trinidad & Tobago. By weaving together narratives of tradition, innovation, and community spirit, the campaign sought to evoke a sense of pride and connection among viewers.

Goal

The goal of the campaign was twofold: to reignite appreciation for Angostura's legacy within the local community and to foster a renewed sense of pride and belonging among Trinbagonians.

Through compelling storytelling and captivating visuals, the campaign aimed to evoke nostalgia while also highlighting Angostura’s continued relevance in contemporary Trinidadian society. By celebrating the shared heritage and cultural identity of Trinidad & Tobago, Angostura endeavoured to strengthen its bond with the people it has served for generations.

Result

A viral sensation that brought the nation together, evoking cherished memories and emerging as a symbol of unity and national pride.

The results of the campaign were overwhelmingly positive, with the TV commercial resonating deeply with audiences across Trinidad & Tobago. The campaign succeeded in reigniting pride and appreciation for Angostura’s heritage, fostering a renewed sense of connection and loyalty among consumers. Moreover, the initiative helped to reinforce Angostura’s position as a beloved and integral part of Trinidadian culture, solidifying its legacy for generations to come.