We Got Flavour
Unleashing a new explosion of flavours into the White Oak brand world.
Recognition: ADDY Awards including GOLD for Song and Social Media Campaign
"We Got Flavour" campaign showcased White Oak’'s innovative spirit with the launch of five new flavour profiles, driven by bold graphics and influencer collaborations, resulting in increased sales and widespread engagement.
Services
Client
ANGOSTURA® White Oak
Year
2019-2021
Role
Creative Director,
Challenge
How can White Oak adapt to changing times and a growing fan base by innovating and expanding its product offerings to stay relevant and competitive?
With changing times and a growing fan base, Angostura recognised the need to innovate and expand its product offerings. The evolving tastes and preferences of consumers called for fresh and exciting additions to the brand’s portfolio. In response, Angostura embarked on a mission to launch a series of product innovations that would not only appeal to existing fans but also attract new ones. This initiative was designed to keep the brand relevant and competitive in a dynamic market.
Goal
To revitalise the Angostura brand by introducing innovative new flavours and creating a vibrant campaign that would captivate and engage our evolving audience.
To promote these new offerings, we launched the “We Got Flavour” campaign, which was characterised by bold graphics and a vibrant aesthetic. This visually striking campaign was designed to capture the attention of both new and loyal customers. The use of bold graphics not only highlighted the uniqueness of each new flavour but also created a visually cohesive and memorable brand identity that stood out in the market.
The campaign was further enhanced by leveraging the power of music and influencers. By collaborating with popular musicians and social media influencers, we were able to reach a wider audience and create a buzz around the new flavours.
Result
The results of the "We Got Flavour" campaign were remarkable, showcasing the successful impact of Angostura's innovative approach.
The launch of the new flavour profiles under the “We Got Flavour” campaign proved to be an outstanding success. Within the first six months, sales increased by 35%, exceeding our initial projections. Social media engagement surged, with the campaign hashtag trending multiple times and generating significant interactions. The collaboration with influencers and musicians amplified our reach, bringing in a younger, more diverse audience. Customer feedback was overwhelmingly positive, with many praising the bold new flavours and vibrant campaign visuals. The successful launch not only rejuvenated the Angostura brand but also firmly established it as a leader in innovation within the beverage industry.
