It’s Just A Lil Wine
A White Oak Documentary Film: Elevating the Unsung Heroes of Carnival
Recognition: Official Selection of the Trinidad & Tobago Film Festival
The White Oak Documentary Film shines a spotlight on the often-overlooked dancers of Trinidad and Tobago's Carnival, celebrating their dedication and integral role in the festivities amidst the challenges of the Covid-19 pandemic.
Client
ANGOSTURA® White Oak
Year
2021
Role
Creative Director,
Lonsdale Saatchi & Saatchi
Challenge
During the Covid-19 lockdown, how can White Oak continue to connect with its audience and maintain the spirit of Carnival when traditional festivities are on hold?
With the realisation that the Covid-19 global pandemic would halt Carnival in Trinidad and Tobago in 2021, we saw an opportunity amidst the challenge. Recognising the void that would be left by the absence of Carnival, we decided to shift our focus and highlight the incredible stories of the dancers who pour their hearts and souls into their craft.
There’s so much more to dance in Trinidad and Tobago than just a little wine. Dance has always been a vital part of Carnival and a powerful expression of our culture, continuing to remain relevant over time. Young dancers, in particular, are developing their own cult followings, showcasing the dynamic and evolving nature of this art form. Despite their growing influence, dancers are often relegated to the background, treated as a mere supporting act rather than the stars they truly are.
Goal
To bridge the gap created by the pandemic, we spotlighted the real stories of Carnival, allowing White Oak to maintain its position as a catalyst and active participant in Carnival culture.
Our goal was to tell the real stories of these dancers, shining a light on their dedication, passion, and the integral role they play in Carnival festivities. Through this documentary film, we aimed to provide a platform for their voices to be heard and their talents to be acknowledged and celebrated.
By capturing their journeys, struggles, and triumphs, this documentary seeks to elevate the dancers from the background to the forefront, giving them the recognition they deserve. This film not only preserves the cultural significance of dance in Carnival but also celebrates the resilience and spirit of the dancers who keep this tradition alive.Blackman. This collaboration marked their first time working together, blending their unique styles and fan bases to create a powerful and engaging musical experience.
Result
The release of the White Oak Documentary Film received overwhelming acclaim, resonating with audiences both locally and internationally.
Screened as part of the Trinidad and Tobago Film Festival, the documentary’s heartfelt portrayal of dancers’ stories captivated viewers and significantly increased White Oak’s brand visibility. This project kept the spirit of Carnival alive during the pandemic and highlighted White Oak’s commitment to Trinidad and Tobago’s cultural heritage.
The film also fostered a renewed appreciation for the dancers, elevating them from background performers to celebrated artists. By providing a platform for their voices and talents, White Oak strengthened its community connection and reinforced its role as a cultural catalyst. The documentary inspired conversations about the importance of dance in Carnival, ensuring White Oak remained at the forefront of Carnival culture, even without traditional festivities.
