Telling Your Brand Story Through Marketing Excellence

I am Sophie Charles-Barber, a seasoned Global Marketing Manager and Creative Leader with over 15 years of experience. My career is dedicated to driving large-scale global marketing programs, creative leadership, and strategic direction.

My Philosophy

Believing in the transformative power of honesty and openness, I create meaningful work that inspires and engages. My approach ensures that every brand interaction forges a strong emotional connection, authentically representing its essence.

Why Work With Me

Specialising in solution-driven, visually captivating campaigns, I deliver award-winning marketing solutions from strategic planning to execution.

Proven Success

Collaboration is the key

I place strong emphasis on communication and transparency throughout every phase of projects, ensuring a premium client experience. My experience with startups has enhanced my agility, while collaborations with enterprise companies have honed my project management expertise.

Future-Proof Development

By blending distinctive design and advanced technology, I construct digital products that are scalable and sustainable, aligning with long-term business goals.

Professional Experience

At Angostura Holdings Limited, as Executive Manager of Marketing & PR, I implemented comprehensive marketing strategies, managing an 8-figure budget and achieving a 25% ROI increase. I directed a diverse team, boosting sales in key markets by 25%. As Creative Director at Red Advertising & Marketing, I enhanced DTC strategies and secured new business accounts, improving online sales by 30%. At Saatchi & Saatchi Advertising, I transformed White Oak Rum into the highest-selling rum in the Angostura portfolio, increasing sales from 20,000 to over 200,000 cases in 18 months.

2021

Cannes Lions

Creative Leadership Accelerator Programme

2021

Cannes Lions

Creative Leadership Accelerator Programme

2021

Cannes Lions

Creative Leadership Accelerator Programme